From October 1st, the relevant departments have decided to cancel the online ticket replenishment for third parties and theaters’ own channels, which means that the ticket replenishment policy that has been implemented since 2014 will gradually come to an end.

Many people may not understand what ticket replenishment is. As the name suggests, the ticket subsidy is a subsidy for movie tickets. Producers give money to distribution channels to sell movie tickets at low prices, in order to achieve the effect of rising box office and moviegoers, word-of-mouth, and then in order to win larger box office numbers.

To put it in a more general way, a movie ticket priced at 50 RMB, you can buy it for 10 RMB, and the remaining 40 RMB is the joint subsidy of the producer and the platform. For example, a very common movie ticket of about 10 to 20 RMB is a movie ticket after the ticket is replaced.

Since 2014, the four-year-old ticket replenishment has finally come to say goodbye.

First of all, it is undeniable that the film industry will first usher in a wave of downturns. Many viewers who enjoy low-priced movie tickets all the year round after being supplemented by tickets can no longer choose to buy movie tickets at regular prices. This is inevitable.

However, after all, the new regulations will not be implemented until October 1, so you don’t need to be so nervous. After all, although online ticket replenishment has been cancelled, offline subsidies have not been banned, so the producers and theaters will definitely introduce the corresponding The way to adapt to the audience, to maintain the long-term audience.

In fact, although the cancellation of ticket replenishment prevents ordinary audiences from simply enjoying low-priced movie tickets, there are certain benefits to canceling the ticket replenishment. In the past, bad movies that had been "smashed" and "burned" will not be named here. The illusion of prosperity can also be exchanged by ticket replacement. If you still want to do this in the future, you will have to think of other ways, so the cancellation of ticket replacement is also a "selection" for the movie itself.

I hope that in the future, the audience will go to the movies because they want to go to the movies. They would rather spend dozens of dollars more to watch a good movie worth watching, rather than a schedule, looking at the bad movies full of the screen and don’t know where to look. One, you can only look at which one is cheaper and which one to look at.

I also hope that in the near future, there will be fewer bad movies and more movies worth watching.