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Avatar Once Again Set Off A Movie-Watching Boom
- Mar 17, 2021-

   

This 11-year-old movie Avatar has been re-screened in China since March 12, and it defeated "Avengers 4: Endgame" at the box office within four days of the re-screening and regained the global box office champion in film history.

Last weekend, many viewers took their children into the theater to watch a re-screening of the movie Avatar. The IMAX 3D version of Avatar has been re-screened in China since March 12, and the box office has exceeded 150 million yuan in the past few days.

The re-screening of Avatar ignited not only the nostalgia of movie fans. This film, which once promoted the upgrading of my country's cinema hardware, once again promoted the industrialization of the film industry.


This visual effects blockbuster once indirectly promoted the hardware upgrade of the Chinese cinema line.

In today's era of the prevalence of short mobile videos and online dramas, science fiction movies have become popular again after many years, especially the IMAX hall, which allows the audience to get the best movie-watching experience. From the ticket sales in the IMAX hall, movie theaters across the country noticed the audience's desire for the ultimate movie-watching experience, and began to upgrade theater equipment on a large scale. According to data from IMAX China, there were only 14 IMAX theaters in China in 2010; when Avatar was re-screened this year, there were already close to 716 theaters with IMAX halls in China.

IMAX's large screen and stunning picture quality are the highlights that have been widely mentioned. The indomitable big screen fully occupies the field of vision, and the visual impact it brings is incredibly amazing.

The combination of a powerful sound system, sound insulation board and sound-absorbing panel is also considered to be an indispensable existence. The sound system of the IMAX theater is undoubtedly the top configuration, the sound effect is powerful and accurate. With the big screen and precise 3D effects, the audience is naturally immersed in the movie world from the first shot. The excellent choice of acoustic materials and the absorption of sounds of different frequencies make the audience feel the wonderful acoustic effects to the extreme.


The great success of Avatar has promoted the popularization of IMAX in the Chinese film market. The Chinese film and television industry has an unprecedented enthusiasm for film industrialization, and many visual special effects production companies have emerged.

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